It was great to have the opportunity to work with Matt at A World of Time, an amazing business based in Warwickshire specialising in the sale, restoration and repair of clocks and watches.
The brief for the shoot was to provide a set of images for a new web site for the business along with a number of individual product shots, which were to be used to sell stock on-line.
We wanted to capture the intricacy of the very specialist work that Matt does and to show off his skills and knowledge for use in the main part of the web site. For the clocks and watches, we needed to bring out their high quality whilst maintaining an honest representation of what was being sold. All of the products were genuine items of significant value, so great care had to be taken in handling each one.
Above we have one example of a beautiful vintage pocket watch that Matt was selling through his site.
In the above shot we were able to show one of the fabulous Breitling watches in a contextual manner with all of the accompanying original packaging and guarantee papers.
Here we have used a macro approach to show the detail of the workings of one of the vintage pocket watches.
For us this was a really exciting project to work on as we had to combine a number of approaches – workplace shots to show the unique abilities and skills offered by the business, classic catalogue shots for on-line sales and macro work to bring out the details in some of the products. All of this was achieved in a day and half on-site shoot.